TAM Brasil (TAM Linhas Aereas) – World Airline News
LAN was the first airline to take supply of the Boeing 787 in the Americas. “With LATAM we are going to continue on the trail of leadership that LAN and TAM began in parallel, working carefully together over the past three years to implement an formidable agenda of progressive projects for our passengers to have a greater expertise with us earlier than, during and after their flight. The LATAM model will maintain and strengthen the management in connectivity to and from the region for passengers as well as cargo. LAN Airlines (Santiago) and TAM Linhas Aereas (Sao Paulo) (LATAM Airlines Group) have just introduced it’ll transfer in direction of one brand – LATAM. LATAM Airlines Group has a robust staff of 53,000 folks all over the world devoted and keen about attaining the purpose of being considered one of the highest three airlines on the planet. Within the three years for the reason that affiliation of LAN and TAM necessary synergies have been achieved throughout completely different areas of the business and the transition to a single brand like LATAM will additional facilitate the consolidation of advantages and benefits for patrons, employees and shareholders and move the group in the direction of the goal of being among the highest three airlines on the earth. The choice of the identify LATAM, a part of the consolidation of LAN and TAM, is the result of an extensive study conducted in 10 nations following the affiliation of both airlines and their associates.
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For that reason, the new model will incorporate essentially the most valued strengths and traits of each LAN and TAM, along with the vital histories of both carriers, 86 and 39 years respectively, during which they turned a part of the historical past of the region by contributing to its progress, improvement and increased connectivity. “Out of the entire choices that we had been contemplating, the identify LATAM at all times seemed to us to be probably the most natural evolution of both the LAN and TAM brands, however a interval of mutual understanding and maturation was necessary to make the choice. LATAM is the group of airlines with the largest presence in the region with more than 1,500 flights per day, domestic passenger operations in seven nations, greater than 140 passenger locations in 24 international locations with daily flights to Europe , the United States , Australia , the Caribbean and 144 cargo locations in 26 countries. Some of these change are already visible and will be noticed principally in the in flight experience with new redesigned aircraft cabins, the brand new VIP lounges in Sao Paulo and Santiago – the largest within the region – that are open to the general public and form part of one of the best community of lounges for frequent flyers within the region in addition to digital platforms like the choice to entry onboard leisure through mobile units.
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As well as, each firms have unified the inside design of aircraft cabins and onboard service. Cueto went on to explain in his own words the selection of the title LATAM: “LATAM Airlines Group was created by two massive Latin American corporations that began from zero and prospered thanks to their shared ardour for flying, vision, dedication and innovation. The airline (relevant resource site) group has grown up alongside every country within the area and has consolidated to offer shoppers the most effective network of connections and most modern fleet in Latin America. These two colours are supported by secondary colours that convey to life the range that is present in Latin America . Our secondary colours contribute to making our expression extra various, with out falling into stereotypes, and symbolising a area that is born from and that stands out for its wealthy diversity. The Frequent Flyer Packages for LAN, TAM and its affiliates will continue making improvements to the present applications with any modifications also communicated in a timely manner. Our symbol adopts an ascendant form, which represents our energy, dynamics, and will to all the time go further.
LATAM will likely be a model that builds a culture that is devoted to taking good care of its purchasers,” said Enrique Cueto , CEO of LATAM Airlines (just click the next website) Group. LATAM will increase optimization of our fleet, provide simpler access for passengers and shoppers to the best community of locations within the region while offering a new in-flight experience, updates in service and in-flight leisure, and modern know-how that offers passengers extra management over their journey experience. Our passengers have high expectations. We wish to offer them service that meets these expectations. For this course of, LATAM Airlines Group employed the brand guide Interbrand to conduct a research in 10 international locations, five of them where LATAM Airlines Group has domestic passenger operations in addition to important lengthy-haul destinations including Brazil , Chile , Peru , Argentina , Colombia, the United States , Spain , England , France and Italy. “Connecting LATAM to the world, and bringing the world to LATAM. LATAM Airlines Group is at present working on the gradual roll-out of the brand new corporate brand image over the next three years for airports, aircraft, commercial workplaces, net pages, and uniforms. The examine also included input from companions and the wants of purchasers across the markets the place the Group operates, all collected in a radical research that resulted within the creation of the new worth proposition.
