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The airline was thereby only a model employed for explicit companies. Snowflake would continue to exist as a brand identify for low cost tickets to European destinations. The Snowflake model was introduced on 19 March 2003 and services commenced on 30 March. To keep away from cannibalizing customers from Scandinavian Airlines, Snowflake solely flew to locations not served by the other a part of the group. Snowflake was hit by a strike inside the SAS Group starting on 1 February 2004 amongst floor handlers. Prospects might redeem miles earned by means of SAS’ loyalty program Eurobonus, but miles could not be earned on flights with Snowflake. A further 4 destinations were reduce with the winter program. Lastly, operating only four aircraft was too small a fleet to realize the necessary economy of scale. To start with it operated only a single type of aircraft. The airline solely operated point-to-point providers, relatively than the community model used by Scandinavian Airline. Snowflake was capable of avoid a lot of the prices associated to working a network system.

Snowflake was organized as a enterprise unit with in SAS Group, in the identical manner as Scandinavian Airlines. Snowflake’s business mannequin was not the same as that of Scandinavian Airlines. This included a number of in style vacationer destinations, reminiscent of London and Paris, which additionally attracted a big share of business travelers. It primarily served Mediterranean vacation locations, in addition to locations popular with expatriates. Snowflake served a complete 28 locations from its bases at Stockholm Arlanda Airport and Copenhagen Airport. From March 2004 the two 737s in Copenhagen have been replaced with two McDonnell Douglas MD-82. From March 2004 two 737 aircraft were changed with two McDonnell Douglas MD-82s. Owned by the SAS Group, it was organized as a business unit inside Scandinavian Airlines (airline.thaibounty.com), operating as a digital airline using their crew and aircraft. The concept was launched utilizing four Boeing 737-800 aircraft. Equally, if a Snowflake aircraft turned sufficiently delayed, a conventional SAS aircraft could be dispatched as an alternative. Snowflake announced large cutbacks to the winter schedule, and planned to solely function 4 services: to Athens, Istanbul, Nice and Rome.

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Four Boeing 737-800 were transferred to the brand new airline and painted in a new livery. Most flights had a restricted frequency, usually one to four times per week. Normal fare included one piece of checked-in luggage. A brand new fare scheme was introduced from 1 October, whereby there have been eight worth ranges, ranging from €58 to €228. As part of the program, the company’s management, in cooperation with McKinsey & Firm devised a scheme to higher goal the leisure market. In 2003 SAS underwent a major restructuring program, which largely centered on lowering unit prices. SAS selected to not launch the service in Norway. All of the aircraft were registered in Norway. The aircraft operated with Scandinavian Airlines‘ aircraft, crew and codes. At the same time two extra aircraft, 156-seat McDonnell Douglas MD-82s, had been launched to the Snowflake fleet. Snowflake was organized to turn into an inner buyer throughout the group, for instance buying floor companies from SAS Ground Providers. As an illustration, Snowflake incurred the same ground handling costs as Scandinavian Airlines. Snowflake had originally had success with their expatriate routes, however from 2004 passenger numbers fluctuated significantly on those routes. In Could 2004 the load issue drop to forty percent.

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The load issue increased to eighty % in the course of the summer time months. Beginning with the 2004 summer schedule, commencing 28 March, SAS launched additional providers. Grensund, Peter (18 August 2004). “SAS lägger ner sitt lågprisbolag”. Braconier, Fredrik (12 June 2004). “SAS ersätter Snowflake med Spanair”. Husår, Malin (2 June 2004). “Åtta linjer ryker när Snowflake hårdbantar”. With the ticket costs based on value financial savings which by no means materialized, the airline did not function with a profit. Nonetheless, it quickly proved that the corporate was not in a position to realize the interior prices that had been utilized in calculating costs. Nonetheless, they didn’t assist interlining. From Copenhagen the airline started flights to Ankara, Beirut, Skopje, Cut up and Valletta. From Stockholm services were launched to Ankara, Inverness, Lisbon, Palma de Mallorca, Split, Skope and Valletta. From Copenhagen the airline’s first flights had been to Alicante, Athens, Bologna, Lisbon, Málaga, Palma de Mallorca, Pristina and Sarajevo. They flew out of Terminal 2 at Copenhagen and Terminal 5 at Stockholm.